ICE 2024 - DATA.BET Activation

Roles

• Production Lead

• Video Engineer

• vMix Operator

The Job

DATA.BET were looking to demonstrate their Live Odds capabilities through F1 Esports, having two professional players race each other on simulation rigs, visually showing the live odds updating to visitors.

My responsibility was to lead the technical execution. We set up a live feed of gameplay to reach DATA.BET in sub-second latency, and in-turn implementing a live data feed into our vMix workflow, mixing in custom graphics and PiPs for a complete demonstration.

We also designed a video workflow around the various screens in the exhibition booth to allow for switching between the demonstration and infographics.

It was a pleasure to work on this activation, throwing in my own ideas in the workflow and visuals, as well as working with everyone involved including our pro drivers Lucas Blakeley & Brendon Leigh.